Melva Robertson’s writing and editing skills are unmatched. Her level of expertise and the strategy that she developed, helped me achieve my dreams as a published author!
Melva Robertson has almost two decades of phenomenal leadership and subject matter expertise within the communications and branding industries. I’m experienced many examples of her talents and have long been impressed with her character, diligence, and work ethics.
I had heard the concept of branding bandied about for years, but was never sure what it meant; but thanks to this book, now I know. Author Melva B. Robertson did an amazing job of bringing the high level concept of branding down to where we can understand and apply it.